Are You Evil Enough? Put Yourself to the Test
20 questions from the blog, 30 seconds each, one right answer. Pass the test, earn the Evil Lunch™. Fail, and there's only shame.
Product-Market Fit vs. Virality: AI Agents as a Paradigm
Real product-market fit isn't measured in views but in market longevity. Why AI dev agents found their PMF while most AI products are just AI-washing.
Culture, Mindset, and the Courage Not to Play Small
Born in Sicily, working like a German: how different cultures teach opposite approaches to vision, ambition, and execution.
Golf and the Lesson of Patience
I'm obsessed with digital and AI, but golf keeps reminding me of a deeper truth: one perfect shot means nothing. Only what's in front of me right now counts.
Tokenmaxxing: The Corporate Theatre of AI
Call me cynical, but I'm starting to think most companies don't actually want to use AI well. They just want to say they do.
The Corporate Bullshitters
What's the difference between a liar and a bullshitter? The liar at least knows the truth. The bullshitter doesn't even have that — which makes them perfect for modern corporate life.
Shall We Jump on a Call? The Most Expensive Phrase in Any Company
The meeting as default answer: it destroys productivity, shatters focus, and turns time into a cost nobody ever bothers to calculate.
AI Adoption: The Gap Between Tools and Actual Learning
Everyone talks about AI adoption, but almost no company is actually learning. ChatGPT and Copilot are individual tools. Organizational learning is something else entirely.
Netcomm: The Collective Pantomime of Italian Digital
Every year at Netcomm everyone pretends to understand. AI-driven, Omnichannel, Customer Journey. The reality? Terrible coffee and LinkedIn selfies.
Output vs Outcome: The Performative Productivity Disease
Too many companies confuse output with outcome. Packed calendars, endless meetings, little value created. The most widespread organisational illness.
Being Hated by Incompetents Is the Price You Pay
Not every criticism deserves your attention. Learn to tell apart those who challenge you to make you better from those who just can't help themselves.
Fear as a Weapon: Whoever Controls the Narrative Controls AI
OpenAI and Anthropic want you scared. Mystery creates power. But AI isn't conscious, isn't omniscient — it's a market control strategy.
Your Systems Are Making Decisions on Bad Data. Every Single Day.
Autonomous AI agents collapse on contradictory data. A Google DeepMind paper on paraconsistent logic offers a real fix.
In the Workplace You Don't Sell Products, You Sell Narratives
You're not paid for what you do, but for how it's perceived. The narratives you sell: clarity, support, results, calm, growth.
Microsoft vs OpenAI: The Smartest or Dumbest Strategic Move of the Decade?
Microsoft lets OpenAI use AWS and Google Cloud infrastructure. Brilliant strategy or the biggest self-inflicted wound of the decade?
Pigeon Shooting: When Sterile Criticism Becomes a Defense Tactic
Killing ideas in their infancy isn't contributing — it's defending the status quo. A provocation on those who destroy out of fear of change.
More Metrics, Less Courage: When Data Becomes a Shield
The more metrics you have, the less courage you need. How ROAS, open rates, and vanity metrics become excuses for never really deciding.
Serial Procrastinator: Confessions of Someone Exactly Like You
Are you actually productive, or just a serial procrastinator with a talent for looking busy? A lesson on work avoidance and how to break the cycle.
From Synchronous to Asynchronous: How AI Agents Are Changing the Way We Work
From synchronous interactions to asynchronous agent pipelines: the new AI-driven work model turns productivity into decision-making velocity.
AI Detox: It's Not an Addiction, It's a Choice
Tempted by an AI detox? AI isn't like TikTok — it's a multiplier, and it follows you everywhere. The real question: who would you unplug with?
ChatGPT Ads: High Prices, Low Volume, Year-2000 Tracking
ChatGPT advertising is live but nobody knows if it works. CPM $15–60, just 16k impressions per $1k budget, CTR under 1%. We're still in test mode.
The Real Leadership Test: What Happens When You're Not in the Room
I used to think your circle defines you. Managing people taught me otherwise: the real test is what happens when you're not there.
The Courage to Decide: When Compromise Is Not Leadership
Compromise only protects your career if you're a coward. Real decisions reveal who's actually accountable. A provocation on genuine leadership.
Management Measures Everything Except What It's Afraid to Find
Some companies obsessively track KPIs and productivity while carefully avoiding what actually matters: trust, honesty, and real impact on people.
The Hidden Monopoly in the Stanford HAI 2026 Report
Stanford HAI 2026 shows exponential AI growth, but over 90% of models are closed: power concentration dressed up as innovation.
Corporate Stereotypes (and Why We Keep Tolerating Them)
An ironic — but not entirely — dissection of the corporate stereotypes we endure daily. PMOs stuck on calls, Sales overpromising, HR and pizza parties. Confess in the comments.
What If You Stopped Being Afraid?
Ambition isn't a dream — it's a flight from mediocrity, judgment, and FOMO. The ones who've beaten fear are truly dangerous. What are you building?
When the Meeting Goes South, It's Probably Your Fault
Bad meetings aren't caused by executives who can't listen. More likely, you failed to read the room before you walked in.
Collaboration Is Overrated (It's Bureaucracy with a Nicer Name)
Most of what companies call collaboration is a carefully engineered way to diffuse responsibility and slow everything down.
Enough with the AI Narrative: I'm Eating a Croissant and That's Perfectly Fine
It's 8am and if you're not orchestrating 42 agents while making coffee, you're already a glowing idiot. Really?
From Dubai to Goodbye Is a Very Short Step
The spectacle of marketing-AI-crypto-passive-income gurus fleeing Dubai and slinking back to Italian soil puts a particular smile on my face.
The Most Important Skill in the AI Era? Not Becoming Replaceable
The Future of Jobs Report confirmed what I suspected: the key skill in the AI era won't be using AI. It'll be making yourself irreplaceable.
AI Is an Exoskeleton: It Makes the Easy Even Easier and the Hard Embarrassingly Complex
AI makes easy things easier and hard things harder. And there are no shortcuts for the parts that are genuinely human.
Goodbye Scott Adams, the Father of Dilbert Who Made Us Feel Less Alone at Work
Scott Adams, creator of Dilbert, is gone. A quiet moment on a commuter train, and a few unexpected tears.
The Digital Manager Doesn't Exist: It's Just a Container for Chaos
In 2026 we're still 'defining' the Digital Manager role. The truth: it's not a role. It's a container that changes its filling depending on which holes need plugging.